Least Responsive Products
Products in the bottom 20th percentile for giveaway efficiency and sales lift
Hierarchy 2 — Recap
Hierarchy 3 — Sub Department
Hierarchy 4 — Commodity
Kroger Promo Performance
Scope:
Recap
Sub dept
Commodity
Commodity
Promo Revenue
commodity total
Share in Sub Dept
% of promo sales
Share in Recap
% of promo sales
📊
Select a commodity to generate cuts
Choose a Hierarchy Level 2, then a Commodity, and click Generate Cuts.
High level overview for deep dive
Source: 2025 RBP dataset — Giveaway > 0 retained
O V E R V I E W
Consider pulling back promotion on, or no longer promoting, products that are least responsive to promotion
PRODUCT
Source: 2025 RBP dataset
Sales lift and giveaway efficiency by product
PRODUCT
Top products ranked by promotional sales
Source: 2025 RBP dataset
Sales lift and giveaway efficiency by brand
PRODUCT
Top brands ranked by promotional sales
Source: 2025 RBP dataset
Sales lift and efficiency by brand and discount depth
PRICE
Sales lift + giveaway efficiency as sub-columns under each discount bucket
Source: 2025 RBP dataset. Top brands ranked by promotional sales.
Sales lift and efficiency by product and discount depth
PRICE
Brand
Sales lift + giveaway efficiency as sub-columns under each discount bucket
Source: 2025 RBP dataset. Top products ranked by promotional sales.
Sales lift and giveaway efficiency by promo mechanic
All mechanics — sales lift (bars) vs giveaway efficiency (line), ordered by promotional sales
Source: 2025 RBP dataset
Promotional tactic performance with and without ad support
Giveaway efficiency by offer tactic and ad support
Source: 2025 RBP dataset — Unmapped removed, ordered by promotional sales
Ad
No Ad
Sales lift by depth and duration
Heatmap — green = high lift, red = low / negative
Giveaway efficiency by depth and duration
Heatmap — green = efficient, red = inefficient
Sales lift with and without ad support
Kroger / Recap / Commodity scope comparison
Ad
No Ad
Source: 2025 RBP dataset
Unit lift with and without ad support
Kroger / Recap / Commodity scope comparison
On Ad
Not on Ad
Source: 2025 RBP dataset
Sales lift with and without display support
Kroger / Recap / Commodity scope comparison
Display
No Display
Source: 2025 RBP dataset
Unit lift with and without display support
Kroger / Recap / Commodity scope comparison
Display
No Display
Source: 2025 RBP dataset
Sales lift by display type and product
Top products ranked by promotional sales